SDL International, the leading provider of Global Information Management (GIM) solutions, announced today the addition of Dr. Chris Boorman to the executive management team as the company's first Chief Marketing Officer. Boorman, a marketing veteran of VERITAS Software and Salesforce.com, will focus on driving the brand awareness of SDL and expanding their global enterprise marketing initiatives.

"A world-renowned brand plays an integral role in our continued growth and business success," said Mark Lancaster, Chairman and CEO, SDL International. "Adding Chris, a recognised marketing leader, will increase the awareness of Global Information Management in the eyes of senior executives and board-rooms of major corporations.  His addition is another example of our commitment to strengthening the executive team with highly-skilled professionals that will play a key role in the execution of our worldwide growth and expansion plans."

Reporting to Lancaster, Boorman will oversee the global marketing of SDL's corporate, partner and product initiatives. In addition, Boorman will drive marketing for SDL's Software services.

"There are few software companies as well placed as SDL in its market," said Chris Boorman, Chief Marketing Officer, SDL International. "Corporations around the world are faced with increasing competitive pressures and Global Information Management helps them to protect their global brands and reduce their time to market.  SDL is uniquely positioned to drive this market through it's market-leading technology and services".

Boorman comes to SDL International following 10 years as Vice President of Marketing at Salesforce.com and VERITAS Software. At these companies Boorman was responsible for EMEA marketing of all of products and services. Boorman joined Salesforce.com in the summer of 2005, and VERITAS in 1995.  Prior to VERITAS, Boorman worked at Oracle.  He has held positions in Consulting, Pre-sales and Sales before moving into marketing.