The case to go global is clear. Multinational revenue mixes are essential to more organizations every year. The case for multilingual communications is clear. Multinational companies simply cannot do business in regional markets without speaking in the local language with local sensitivities.

However, the case for multilingual content strategies is not so clear. In fact, enterprise strategies for creating, managing, and publishing multilingual business communications are often vague, if they exist at all.

Without these strategies, companies face significant risk and loss of competitive advantage, especially given increasing pressures to grow revenues, control costs, and satisfy customers worldwide. If your organization does not have a multilingual content strategy in place, how do you get started? If you have a strategy or plan, how do you advance your processes and improve performance and quality?

In this recorded webinar SDL and Gilbane Group provide guidance and share insights on making the case for multilingual content strategies. The webinar draws on new research from Gilbane and real-world experience of SDL’s customers. You will hear how other managers have built business cases, justified investments to executives, and realized successes by addressing one pain point at a time.

Highlights include:

• Data points on business drivers, ROI, and metrics from Gilbane’s new study on Multilingual Communications as a Business Imperative

• Best practices emerging in the field for managing global information

• Technologies and services that contribute to success

• Next steps towards mapping out a business case that will get executive attention

Speakers are Andrew Thomas, GIM Evangelist at SDL, and Mary Laplante, Senior Analyst, Gilbane Group.