The importance of product documentation is changing. In the past, manufacturers viewed documentation authoring as something that happened at the tail end of development. With more complicated products, however, manufacturers are starting to realize that satisfying customers is closely aligned with telling them how to use the product. Furthermore, for many manufacturers, the expansion into global markets means that these documents must be localized into upwards of 30 different languages and dialects. Yet some companies are overcoming these problems not only to meet minimal requirements but to turn the result into a business advantage.